Rhonda Swan’s 10 Most Powerful Video Marketing Tips
Rules of Video Marketing:
Be yourself
Share your knowledge
Have Fun
1. Have good equipment. You don’t have to spend a ton.
- Flip Cam www.theflip.com $200 bucks but worth every penny
- CamCorder
- Digital camera that can take video and upload to your computer
- WebCam $60 at Best Buy
2. Good lighting is vital
- A strong quality lamp will work wonders in a home office- you can create an amazing makeshift studio by using a good bright lamp facing you while you shoot your videos
- Outside lighting is always good, just be sure you are shooting with the sun on your face.
3. Have a good title with targeted keywords
- Choose a title for your video using keyword you want to target
- Use the keywords from your title when speaking
- Give the benefits people will get by watching your video
- Ask a question - this always works well
4. Make an Outline
- Preparation makes a great video
- No script, just speaking points on what you want to say so you do not forget
- Be authentic and be you…stay away from other people’s jargon
5. You have 15 seconds to impress
- Hook them in the first 15 seconds
- Tell them why they are watching and the benefit they will get
6. Look the camera in the eye
- To build trust you must be looking your audience in the eye
7. Be YOU & be comfortable
- You may need to practice a bit in the beginning to be comfortable
- If you are a story teller , use that as the way you record your video
- If you are a bullet point thinker, train that way
- Be transparent
- Be honest
- Have fun!
8. Clear Call to Action at the end
- At the end of your videos tell them what to do
- Click the link below
- Fill in your info to the right
- Go to my website – make sure you tell them the address
- Always ask them to share your video or make a comment
9. Edit your video
- PC- Video Movie Maker
- Mac- IMovie
- Have fun with music or other things that make a video yours
- Leave a call to action at the end with text
10. Put your videos on YOUTUBE using relevant keywords
- Get your videos out on the web on other content sites other than Youtube
- Traffic Geyser is subscription based and puts them on over 200 sites
- Tubemobile free and publishes them to about 15
If writing is NOT your thing….Do video.
If writing IS your thing…DO video!
Have fun and get shooting.
Rhonda Swan- Unstoppable Family